U.S. Companies Upholding DEI Initiatives Despite Political Challenges
As the Trump administration moves to dismantle diversity, equity, and inclusion (DEI) programs in both federal agencies and the private sector, some major corporations have reversed their DEI commitments. However, others remain steadfast in their support for these initiatives.
While companies such as Google, Amazon, Meta, and some Wall Street firms have scaled back their DEI-related efforts—many of which gained momentum after the 2020 Black Lives Matter movement—others, including Pinterest, have expressed concerns about the potential business impact of abandoning DEI. Some argue that eliminating these programs is a short-sighted decision.
On February 25, Apple shareholders overwhelmingly voted to maintain the company’s DEI programs. The board of directors emphasized that removing these initiatives would hinder Apple’s ability to effectively manage its workforce and strategic goals. Similarly, Uber’s CEO Dara Khosrowshahi stated in a Financial Times interview that a diverse and global workforce is beneficial for business, though the company is adjusting DEI-based executive compensation structures.
Companies Defending Their DEI Programs
Apple
Apple recently rejected a shareholder proposal to eliminate its DEI initiatives. This proposal, put forth by the conservative think tank National Center for Public Policy Research (NCPPR), argued that corporate DEI programs increase legal risks. However, Apple’s shareholders overwhelmingly opposed the measure, with 97% voting against it. CEO Tim Cook reiterated that while Apple does not impose quotas, the company will adapt to the evolving legal landscape regarding DEI policies.
Ben & Jerry’s
A long-time advocate for social activism, Ben & Jerry’s reaffirmed its commitment to DEI. The ice cream company stated that rolling back these efforts would lead to diminished competitiveness and reputational damage. Additionally, Ben & Jerry’s is suing parent company Unilever for allegedly attempting to suppress its social activism in relation to Trump’s policies.
Costco
Costco’s board of directors unanimously opposed an NCPPR proposal seeking a report on the risks associated with DEI policies. The board emphasized that diversity and inclusion contribute to talent retention and business success. Shareholders echoed this sentiment, with 98% voting against the proposal at the company’s annual meeting on January 23.
Delta Air Lines
Delta has continued to emphasize DEI as a key aspect of its talent strategy. Chief External Affairs Officer Peter Carter highlighted in a recent earnings call that maintaining a diverse workforce is crucial to the airline’s long-term success.
Francesca’s
Fashion retailer Francesca’s reaffirmed its DEI stance in a LinkedIn post, stating that diversity and inclusion are integral to its business model. CEO Andrew Clarke, who is openly gay, emphasized that DEI is a core element of the company’s “human strategy.” Clarke also noted that DEI played a significant role in Francesca’s financial recovery after its 2020 bankruptcy.
JPMorgan Chase
CEO Jamie Dimon recently reiterated JPMorgan Chase’s commitment to DEI, despite political pressures. The bank, which actively supports Black, Hispanic, LGBTQ+, veteran, and disabled communities, acknowledged that it faces criticism from activists and policymakers but remains dedicated to its DEI goals.
Lush
Cosmetics company Lush made a bold statement by launching three new bath bombs named “Diversity,” “Equity,” and “Inclusion.” Global Ethics Director Hilary Jones confirmed that Lush has no plans to retract its DEI initiatives. The company has a history of supporting social movements, including LGBTQ+ rights and racial justice.
Microsoft
Microsoft has maintained its DEI programs, with Chief Diversity Officer Lindsay-Rae McIntyre emphasizing the importance of inclusivity in a recent LinkedIn post. She underscored that diverse perspectives drive innovation and benefit all stakeholders.
Patagonia
Outdoor apparel company Patagonia remains committed to its DEI initiatives. The company has a long-standing history of activism, particularly in environmental conservation, and continues to advocate for justice and inclusion in the workplace.
Conclusion
Despite mounting political and legal challenges, several leading U.S. corporations are standing firm on their DEI commitments. These companies recognize that diversity and inclusion are not just ethical imperatives but also critical business strategies that foster innovation, employee engagement, and long-term success.
